The Primary Day School
Case History
Believe in Magic
What did The Primary Day School, a school for children from Pre-K to Grade 2 in Bethesda, Md., have to offer that set it apart from other schools? Our research uncovered one of the more unique unique selling propositions: magic, the kind that’s only possible when your students are seven years old or younger. That magical spirit weaves through the work Catalone Design has done for Primary Day, starting with the tagline and carrying through a logo, core messages, a viewbook, application materials, and a website.
