Catalone Design Co. specializes in visual identity, brand development, and digital design. Our clients have stories to tell, and we are listening. With an ear for key messages and an eye for details, we work together to create solutions that are at once innovative and timeless. Our team brings equal parts passion and expertise to every project from concept to completion.
LISA CATALONE CASTRO
Founder + Principal
Lisa’s first step into the design world came during high school when she decided to try her hand at sign painting to earn summer cash. That experience started her down a path that led to a degree from the Rhode Island School of Design, to jobs with several leading design firms, and to founding Catalone Design in 1997. Lisa approaches each job with the same mindset: every client has a story to tell, and no two stories are alike. A creative thinker and team-builder with a talent for grasping a client’s “big idea” or core concept, Lisa advises clients not to settle for the conventional when the unconventional will work better. She oversees the firm’s operations and is involved in the creative process for every project. She is former adjunct professor at the Corcoran College of Art + Design and has served on the executive board of the Washington, D.C., chapter of AIGA.
Our partners
What we do
We’re a full-service design and communications studio offering a comprehensive range of services, including strategy, design, writing, illustration, photography and more. We begin projects by focusing on branding and positioning, and move on from there to create deliverables in a variety of shapes, sizes, formats and media.
Discovery & Strategy
Research
Competitor Analysis
Communications Audit
Communications Strategy
Brand Positioning & Messaging
Naming
Identity
Logo & Identity Design
Brand Development
Brand & Style Guidelines
Brand Management
Print
Advertising
Annual Reports
Brochures
Stationery Suites
Magazines & Newsletters
Posters
Book Covers
Invitations
Packaging
Signage
Exhibitions
Viewbooks
Digital
Website Audit
Website Architecture
Website Design
Social Media
Our clients include
Academic
Academy of the Holy Cross
The Auburn School
Alexandria Country Day School
Barrie School
Berkeley Preparatory School
Bullis School
Charles E. Smith Jewish Day School
Commonwealth Academy
Connelly School of the Holy Child
Edmund Burke School
Flint Hill School
George Mason University School of Law
Georgetown Preparatory School
Georgetown University
Georgetown Visitation Preparatory School
Gonzaga College High School
Goucher College
Green Hedges School
Holton-Arms School
Highland School
Kingsbury Day School
Landon School
Marymount of Santa Barbara
McLean School
National Cathedral School
National Presbyterian School
Norwood School
Park School of Baltimore
Potomac School
The Primary Day School
Oakcrest School
Oneness Family School
Our Lady of Victory School
Saint Albans School
Saint Paul’s School of Clearwater
San Francisco Waldorf School
St. Andrew’s Episcopal School
St. Gregory College Preparatory School
St. Patrick’s Episcopal Day School
Wakefield School
Washington International School
Washington Waldorf School
Whittle School and Studios
Wye River Upper School
Corporate
America Online, Inc.
APEX Digital Systems, Inc.
Bloomberg Law
Conservation International
Corporate Apartment Specialists
Finnegan, LLP
GRAPH Strategy LLC
MicroAutomation, Inc.
Ritz Carlton Hotel Company, LLC
Rockport Publishers
Scheufelen North America, Inc.
Waverly Wood Golf Club
WETA
WBEZ Chicago
Professional Services
Anaconda Printing, Inc.
Big Picture Marketing
ColorCraft of Virginia, Inc.
Cured & Crisp
Foxhall Catering
Full Circle Studio
Georgetown University Medical Center
Georgia K. Irvin & Associates
Larry Moffi Consulting
Lombardi Cancer Center
Loughlin Creative, Inc.
Max Hirshfeld Photography
MedStar Georgetown University Hospital
Molécule Salon
Museum & Library Furniture, LLC
P.W. Feats, Inc.
Peter Krogh Photography
Philip Gittelman Productions
Rebecca Drobis Photography
Scott Suchman Photography
Take Aim Productions, Inc.
Thomas Shiner Architect
Cultural
American Jewish Committee
French Embassy
Greater Baltimore Cultural Alliance
Jewish Women International
National Aquarium in Baltimore
National Gallery of Art
Government
Arlington County Public Library
National Institutes of Health
Smithsonian Corporate
Membership Program
Smithsonian Institution National Museum of Natural History
Smithsonian Institution Traveling Exhibition Services
Smithsonian Center for Education and Museum Studies
Smithsonian National Postal Museum
The United States Capitol Visitor Center
United States Postal Service
Non-Profit
The Arca Foundation
AARP
Association of Governing Boards of Universities and Colleges
Calvary Women’s Services
Council on Independent Colleges
Cystic Fibrosis Foundation
Florence Crittenton Services
Foundations and Donors Interested in Catholic Activities, Inc.
Funders’ Committee for Civic Participation
The Global Fund for Children
Global Goods Partners
Hearst Foundations
Howard Hughes Medical Institute
International Spirt of Life Foundation
National Library of Education
National Network for Youth
Policy Studies Associates, Inc.
Silver Spring Community Vision
Susan G. Komen Foundation
United States Senate Youth Program
Washington Hospital Center
Women in Community Service, Inc.
Yes Kidz Can!
Recognition
AIGA Washington Biennial Top Fifty, The Advertising Club of Metropolitan Washington, American Association of Museums, Council for Advancement and Support of Education (CASE), Printing Industries of America, Inc., Print’s Regional Design Annual, HOW Self-Promotion, Printing and Graphic Communications Association, Society of Illustrators, Premiere Print Awards, The National Association of Government Communicators, Printing Industries of Virginia, Fox River Paper Co., Graphis, American Graphic Design Awards, New York Type Director’s Club
RICK BADER
Discovery, Strategy & Writing